> Sounding like a human and not a machine in your communications (especially texts!). Here’s are two of the most important elements: What does top talent expect as far as candidate engagement? They will expect you to bring your ‘A’ game, and at the heart of that is strong engagement. While there are many more candidates looking for work right now, truly exceptional candidates will always be in demand. And the resulting loyalty can help you improve key metrics like redeployment, retention and referrals.
When things rebound, your candidates will absolutely remember the communications and experiences you delivered for them during quarantine. Treating candidates like valued assets - and especially like human beings - during such a stressful time can have a tremendous impact on your employer brand in the short- and long-term. Your employer brand is essential and can be fragile. Candidates don’t forget how they’re treated Your staffing firm doesn’t treat candidates like that - why would that change? This is a time to differentiate your brand from the crowd and create experiences that talent will remember, when the time is right. The days of radio silence, treating candidates like resumes and facilitating transactions rather than building relationships are from a long-ago era. With a situation not seen since the Great Depression, tens of millions of Americans are currently looking for work.īut, candidates still recognize their value, what they can contribute to your organization and what they expect from you as a potential employer. Without a doubt, the market is flooded with talent right now. Candidate expectations are not going backwards While there has most certainly been a massive shift in recruiting, with furloughs and layoffs affecting just about every industry, the fundamentals of what succeeded pre-COVID are still just as important, relevant and successful now. The world of recruiting, which had talent in the strongest seat for seemingly forever, suddenly flipped. In the blink of an eye, everything changed. As the recruiting industry moved into a more candidate-centric model (🙌), seeing the impact on recruiting, retention, productivity and more from simply creating more positive candidate experiences, tips, tools and technologies to help facilitate engagement became a priority. There’s certainly no shortage of candidate engagement content here on the Sense blog (44 posts tagged “candidate engagement,” in fact).
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